Understanding your Applicant Funnel

As extended, off-payroll talent becomes a more and more important part of an organisations total talent strategy, understanding the Applicant Funnel is key to ensuring you make the right resourcing decisions.

In this guide:


What is the Applicant Funnel?

Your instance of Talon provides a secure, easy-to-use platform to manage a private talent population of freelancers, consultants and independent contractors.

Posting projects is also simple: Create your requirements, define milestones and set budgets. Then sit back while the system carefully matches the project with the right resources, and invites them to respond to your brief.

Once the responses start coming in, that's when the Applicant Funnel starts to work its magic. For every project you post, you are presented with a visual representation of what your potential pool of 'candidates' looks like:

  • How many in your vetted population are a suitable match?
  • How many potential matches you have from members of your talent population that have not yet been onboarded?
  • How many suitable matches have declined to respond to your brief?

How to use the Applicant Funnel report to make better resourcing decisions

Having this visual, snap-shot of your funnel, or pipeline, for every project allows you to make key resourcing decisions:

Too many declines
If suitable 'candidates' are declining your project, you can review the brief, budget or deliverables to ensure you're not asking for anything unreasonable.

Not enough responses
If you have a healthy number of eligible matches but are not receiving proposals, you may have an engagement issue, where you need to look at your 'freelancer value proposition' and communication strategies.

Not enough eligible matches
If you don't have many eligible matches, you can choose to advertise your project via external job-board and social media.

Your instance of Talon, provides simple project posting functionality that allows you to share your requirements on popular job boards and social media platforms with just a couple of clicks, but retain full control over who is accepted into your private talent community.

Useful resources

Managing a Multi-Channel Workforce

The multi-channel workforce is here. And it's believed to already represent 30-50% of the workforce. Discover more about the multi-channel workforce and how to manage it effectively.

Why an FMS is not a marketplace

This guide looks at the main differences between freelancer management systems (FMS) and freelance marketplaces.

The Importance of Brand in Direct Sourcing Software

Using your brand to attract the best freelance and contract talent makes a direct sourcing strategy an attractive proposition for large organisations.